Did you know that 97% of the content published online doesn’t get any audience engagement? That’s a fairly inglorious long tail… But more and more people and companies are delving into what they can learn from social media. How can its rich information help them build better sites and apps and grow their businesses intelligently?
So how do you separate the wheat from the chaff? Where do you access and make sense of the content people are engaging with? PostRank to the rescue!
Today we’re announcing Data Services — a group of APIs that enable customers to access PostRank data for their own information and application needs.
The Real-Time API will deliver up-to-the-minute, socially relevant, top quality news and blog content. There are several engagement thresholds available, which access the top 1K, 10K, 50K or 100K feeds that have generated audience interaction in the past 30 days. And for the real info junkies, there’s the BuzzFeed (the full pipe of all engagement-generating feeds).
Metrics are gathered from nearly two dozen social networks and apps. Immediate content indexing impacts feed rankings, automatically surfacing the content garnering the most audience interaction. This enables clients to easily highlight the latest, most socially relevant content to suit their needs.
The new Data Mining APIs provide access to the rich archive of metadata PostRank collects. These APIs enable users to retrieve, analyze, and display a vast range of feed and story information, be it feed-level engagement data, topic or theme-specific feeds or content, or top post identification.
The Data Mining APIs are like tasty pizza — you not only choose your unique topics, you also choose how it gets sliced up to best meet your needs.
All of the PostRank Data Services APIs are licensed on a subscription basis.
To round off the Data Services offerings, PostRank also now offers custom reporting, with data presented in a variety of formats, depending on the user’s needs, and priced per report.
Intrigued? Got a killer idea that’s itching to be developed and think our data is just what you need? Give us a holler and let’s get started!
For the formal types, here’s our press release.