We have some pretty cool conversations around the office. We’re net native and very interested in how people get things done online. We also happen to have at our disposal a massive archive of data (which is being constantly updated) that tells some pretty interesting stories about what people read online and how they respond to, organize, and share that content.
The combination of our interests and this data means that when the online echo chamber starts assuming a new trend is a truth universally acknowledged, we have the ability to crunch the numbers and see if that’s really the case. We think plenty more folks would be interested in this research, and so we’ve gotten ourselves into the publishing biz.
We’ve released our first whitepaper: Tracking Social Engagement with Content: Deriving Insight from Audience Interaction. Download, share, ask questions, challenge us! We hope this will be the start of lots more folks joining us in the types of cool conversations we have around the office. (You’re even welcome to come over and debate in person.) 
We plan to make releasing our findings an ongoing thing. What forms that will take will depend on the topic, really. Could be a blog post, a whitepaper, a newsletter… If you’d like to keep abreast of the questions we’re asking and the trends we’re hunting, please join us. Sign up for our newsletter! (Unless you’re in the market for our new Data Services, you can ignore the API usage question.)
And, as always, we’d love to know what you think and what you want to know. Got specific questions about social engagement, measurement, or a related topic? Let us know and we can try to address it in a future newsletter or whitepaper.