A couple weeks ago we launched our new Data Services, and today we are building upon that product base with exciting new APIs and functionality!
The PostRank Real-Time Engagement APIs enable you to keep on top of when and where conversations about news and blog stories are taking place online. Over 50% of a story’s engagement happens within the first hour after it’s published, so keeping on top of where and how your audience is engaging with your content is critical. Answer questions, catch breaking news, and join conversations as they’re starting.
Over 80% of engagement with online content doesn’t take place on the publisher’s site. It’s scattered around the social hubs, like Twitter, FriendFeed, and digg. Keeping up with these activities manually can be extremely time- and resource-intensive. But PostRank tracks that activity on the most popular social sites and brings it all together, enabling stakeholders to see the full story around their content.
Each engagement notification includes metadata that helps identify velocity, the latest source of engagement activity (e.g. the network on which the content is popular), the feeds, and their respective engagement where the article appeared. Being notified when new interactions with your content take place is a powerful tool for people managing publishing, communications, community building, and marketing.
PostRank has also added Sentiment and Emotional Analysis to its Real-time Content stream APIs. We analyze each story with machine learning algorithms to provide general sentiment (positive, neutral or negative), an overall emotional score for the story, and a detailed emotional score for the story. (The detailed scores are based on Paul Ekman’s emotional classifications of anger, disgust, fear, happiness, sadness and surprise.)
Since we gather up what folks are saying about stories, adding Sentiment and Emotional Analysis to those conversations was the natural next step. Publishers can now learn not only when and where people are talking about their content, but what the tone of those conversations is. This is an invaluable tool for brand managers, assisting them in determining when and where their engagement is best invested. For example, a negative article that gets no engagement may not require a response, but a negative article accompanied by a vigorous ongoing debate very well might.
It’s no longer enough for publishers, corporate entities, marketing professionals, and agencies to be online, they need to know when and where people are engaging with their content and how those people (their customers and potential customers) are reacting. Intelligent and agile responsiveness is becoming a key skill, and PostRank’s Data Services — including our new Real-Time Engagement Data APIs and Sentiment Analysis — are a key competitive advantage.
For the formal types: the press release.