The PostRank and AdAge Power 150 Case Study

 Back in April, AdAge unveiled a new and improved Power 150 blog list. We thought the overhauled list was pretty spiffy, particularly because PostRank was now a significant contributor to the rankings (50 of the 150 points).

You can read our post on the revamped Power 150 analysis here, and Charlie Moran’s from AdAge here.

The addition of PostRank to the AdAge Power 150 rankings has been of great interest to quite a number of folks, so we wanted to share the story a bit more. To that end we’ve developed a case study, which we’re releasing to any and all to whom it might be of interest: How Real-Time Engagement Analytics Help Identify Influencers: A PostRank Customer Case Study.

Give it a read-through, and by all means give us a holler with any questions (melanie@postrank.com), or if our Data Services might be of use to you and your applications (sales@postrank.com).

  • http://www.andrewgrill.com/blog andrewgrill

    Melanie, loving the influence you have on the Ad Age Power 150 – but the downside is that because your feed for my blog has been corrupt for months now (and no update when it will be fixed) my ranking on the Power 150 keeps going down and down – which does not reflect the value of the interactions from visitors to the blog.

    Can you please fix the corrupted feeds (I am sure I am not the only one), otherwise the PR score could be called into question when used in the Power150 rankings because some of the blogs featured have PR scores that are not correct due to corrupt feeds (and in previous correspondence you agreed the feeds are corrupted and the techs are “working on it”).

    My most popular post ever with 1000’s of views and 75+ tweets about it (see backtweets.com) shows up as just 3 tweets in Postrank.

    Please can you fix this!

    Andrew Grill
    http://www.londoncalling.mobi

  • http://openmode.ca Malcolm Bastien

    I feel sad for myself that I missed this for so long. This report just got bumped up to top priority in my Read It Later list.

    Someone clearly isn't keeping up with their Twitter spamming :)

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