It’s been three weeks since we launched PostRank Analytics, and man, have we been busy!
The reception has been great, and we’re thrilled about all the sign-ups. We’re also, of course, grateful for all the feedback, questions, and kudos we’ve received, too. Keep ‘em coming!
Now, launching something as big as Analytics is no excuse to rest on our laurels. (Good thing, since laurels are kind of pointy and uncomfortable.) The team has been really busy in the succeeding weeks, fixing bugs, tweaking the UI, and making things work even better.
Like what?
New metrics layout: We’ve changed the Analyze view to better show what engagement is and how it’s calculated. We added “Engagement Events”, which represent the number of distinct audience activities for each story. We’ve more clearly visually tied “Events” to the PostRank score for each story, and introduced average amount of engagement per activity, which is a useful metric to judge the types of activity each post is attracting (e.g. lots of low engagement activities — like views, a few high engagement activities — like comments, etc.)
Updated login UI: A number of folks alerted us to the fact that it was a bit confusing to tell whether you were logged in or logged out from the Analytics site. We’ve changed how things look so it should be pretty obvious now if you’re logged in, and, for those with more than one account, who is logged in.
Google Integration is now industrial strength: We replaced the Google Analytics integration code with a much faster engine. This has improved loading time and performance by leaps and bounds.
Bug fixes: We do our best, but we can’t catch everything… We’ve fixed some things the community has reported, as well as things we noticed when sign-ups started. Some fixes affect the whole system; some are user-specific. This will be an ongoing project, of course. 
Improved Daily Engagement Reports: Mostly on the back end, we upgraded how they’re built and sent out, so they should be more reliable now.
Upgraded social profiles: We added more sources to enable you to better connect with your audience (e.g. GitHub and LinkedIn).
Revamped Account page: It was a bit scroll-y before, so we’ve separated out the functions in a sidebar on the left, which should make it easier to navigate to what you want to do.
Even though we’ve made a lot of improvements, PostRank Analytics is by no means a static product at this point. Even as we speak we’re working on some very cool enhancements that we can’t wait to share with you! Stay tuned…