We’re constantly working on making PostRank Analytics even better, based on your feedback and our own technology research. (Ok, we take breaks from time to time to play foosball, too…)
We’ve already posted about our first round of upgrades and fixes, and we’ll be telling you about Analytics improvements weekly.
This week, we’ve got a really cool addition to the Analytics functionality to tell you about: Trends! Thanks to you for asking for this and for telling us what you wanted to see in it. We already have some ideas for version two, so stay tuned!
Analytics customers may already have noticed the new Trends tab when they login to Analytics. This page features information on:
- engagement events and their relation to engagement points
- where your content is being picked up geographically
- your engagement breakdown by social site.
So what does that all mean?
Engagement Events / Engagement Points
What is the composition of your posts’ engagement scores? Do you get a wide variety of engagement types (clicks, comments, tweets, diggs, etc.)? Or does your content tend to mostly garner a few specific types of engagement (e.g. you’re regularly the king or queen of Delicious)? Tracking this graph’s engagement profile over time to shows how audience sharing of your content is evolving.
A more in-depth explanation of engagement: Engagement Explained.
Geographic Distribution
View the top 8 countries where your engagement is coming from (by percentage). Also displays the total number of visitors to your site, and you can expand the list to see every country where engagement has come from.
Engagement by Social Site
Week by week this graph breaks down where your engagement came from on the social web. It also shows by percentage how much of your total engagement each source represents. You can customize the graph by adding or removing sources for comparisons.
You asked us for more trending information, and we listened. Take your Analytics Trends for a spin and let us know what you think!