Pam Sahota is one of many individuals who has included us in their toolkits on the popular OneForty – a social business software hub we’re a big fan of here at PostRank. Last month I had the chance to chat with Pam about a king called content and her experience with PostRank Analytics.
Pam is a Marketing Communications and Social Media Manager at Intronis Cloud Backup + Recovery in Boston, MA. Pam recently graduated from Suffolk with an MBA. She’s a freelance blogger, social media geek, and avid Red Sox Fan. While working for Holland-Mark, Pam was able to use PostRank Analytics to listen, analyze and keep in touch with what was happening with client’s online content.
“Online content is important because without content you have no value to offer the target market online. You can use social media, but without the content, social media cannot do as much for your brand.” said Pam as we discussed the importance of online content for the clients she worked with. “Content shows what a company does, the people behind the brand and give consumers what they want (or what they will want). As many say ‘content is king’.”
Like many PostRanker’s using our tools in an agency environment, Pam found that PostRank Analytics does a great job of demonstrating to clients what content is relevant, valuable and shared among audiences on the social web. When using PostRank with clients, Pam found that “it assisted in seeing whether the client’s content was relevant, as well as the content of the competition, bloggers in the sphere and others. It was great for curating content, as well as keeping track of what was being said online and analytics.” Specifically she said that “PostRank is great for assisting clients in starting out with their content hub, especially those who had not used social media in the past and needed to start fresh.”
I want to personally give a big shout out to Pam and thank her for taking some time out of her busy schedule to talk to me about her experience. The thoughts and insights she shared have help us here at PostRank learn more about how our tools are being put to use.