Not a Google Reader fan, or looking for reader which offers various newspaper-like layouts, additional filters, or content bundles? Then you might want to try Good Noows – it’s all of the above and much more. Best of all, from our perspective of course, it now also features PostRank filtering directly within the application!
Navigate into any section, and click on the PostRank icon to re-sort your stories by PostRank’s engagement. It really is as simple as that – give it a try.
Last week Carol introduced PostRank Industry Reports and showcased the first report for the Automotive industry. Well, we’re back with updated monthly reports for Automotive Manufacturers, a new Online Travel Agency report, and the launch of a dedicated home for current and future releases of PostRank Industry Reports.
Honda, Ford and Toyota came out on top again in November for the volume of content and associated engagement they generated, as well as the ability of those brands to drive engagement across social networks. However, the story changes a bit when looking at engagement with corporate websites. In this case, Ford, GM, Honda and Toyota take the lion’s share of engagement.
The the freshly published November 2010 reports are available for purchase, and the October 2010 Automotive reports remain free to download.
The new addition this month is the PostRank Industry Report for Online Travel Agencies: Website Engagement Analysis. This report analyzes the engagement with each domain and sub-domain for the top 20 travel agency websites. What was a 3-way battle between Expedia.com, Orbitz.com, and Booking.com in October has since changed, as Orbitz.com propelled itself to the #1 spot in November. A well-timed Twitter campaign during the end of November helped Orbitz take a commanding share of total engagement. We have provided the October 2010 report as a free download and the November 2010 report is available for purchase.
A listing of all regularly published reports can be viewed on the new Industry Reports section of the Data Services site. Of course, we plan to release reports for other industries as well, so we encourage you to visit the Industry Reports section frequently or sign up for monthly updates and be notified automatically when new reports are published.
And if you would like to suggest an industry for us to cover or if you have a custom report in mind, feel free to contact us.
The best publishers know that engagement and pageviews are different variables they need to optimize for – more pageviews does not necessarily mean more engagement. Highly engaged audiences, in turn, lead to more effective campaigns. So, how do you identify these sites and measure their performance? That’s where PostRank Connect can help.
PostRank measures actual user activity with the publisher’s content, which is the most accurate indicator of the relevance and influence of a site, story, or author. Curious how a specific site has been performing over the last month, quarter, or year? Head on over to our Connect homepage, type in the URL and take a look at the engagement trends, the top posts of the site, and the profile information of the author.
But, of course, that’s not all – we know it is not just about the blog! Curious to see what other networks the user is on, what their influence is on each, as well as more detailed meta-data about what topics resonate best with their audience? All of that, and more, is what’s coming in early 2011 when we officially open up Connect to the public – stay tuned.
In the meantime, if you are a publisher, make sure to claim your site so that the right people can find you! As part of our update today, we are also releasing a new profile builder for publishers, which focuses on helping you walk through all the steps to fill in the right information the brands and PR professionals are looking for.
Once you’re through the process, we will feature your profile on our Connect site and surface your name to relevant brands and PR professionals. And of course, as part of the process, once you verify your site in Connect, you will also receive a free PostRank Analytics account!
On November 24th Carol was the featured speaker at Communitech’s Techworking Breakfast for the month. She spoke about PostRank’s growth and change, how we capture and measure engagement, and the evolution of the concept and measurement of influence.
We’re constantly looking for new and interesting ways to expose the vast amount of social engagement data we collect to provide insight and value to others. To that end, we’re really excited to announce the launch of our series of monthly industry reports.
These will become a regular and growing stable of accessible information for our audience about social engagement with brand websites and online content (their own or produced by others). We’re taking large and established industry verticals, analyzing their social media presence, and, where we can, relating that to success. In other words: sales.
Who’s first? The Automotive Industry.
Our comprehensive reports on the Online Content and Engagement of the Top 20 selling automotive brands, and Website Engagement Analysis for the auto manufacturers for the month of October 2010 are ready for consumption! We’re offering these first two reports as free downloads. Take a look and let us know what you think of the analysis and which industries you’d like to see analyzed.
It’s been quite remarkable for us to watch how the understanding of social engagement as it relates to business objectives has increased in the last couple of years. Understanding that there IS a relationship is one thing, but knowing how to effectively leverage it in relation to the competition is still a hotly discussed topic. Seeing what the competition is up to is one way to start.
As I described in a blog post several months ago, some well-established brands within traditional industries have fully embraced social media and are using it to their advantage. But many others are well behind the curve. The automotive industry is one where certain brands are now clearly executing on social media strategy, and it’s paying off.
In the Online Content and Engagement Report it’s pretty clear — there are certain brands that are doing very well with content and engagement in the social web and others that aren’t. Notable among the brands doing well are Honda, Ford, Toyota and Hyundai. Particularly campaigns for specific models and launches of new vehicles. Generally speaking, GM, Chrysler and Nissan have some catching up to do.
In the Website Analysis Report the story is similar, with one big exception. GM moves way up the list in terms of engagement with its website domain and sub-domains. What does that mean? One possible conclusion is that they have more interesting content on their site(s) that the audience is engaging with compared to content produced by third parties.
The Website Analysis report also reveals that Twitter is the largest source of off-site engagement for all manufacturers except Chrysler, where Facebook generates the largest share of activity. Once again, though, certain OEMs have a lot of catching up to do in terms of raw engagement volume — Hyundai, Nissan, VW and Chrysler specifically.
Now, I wonder what we’d find if we correlated content and engagement metrics with specific brand marketing activities or events, like the launch or re-design of a new vehicle, or Toyota’s brakes recall? Hmm…
There are lots of interesting applications and insights to be derived from our engagement data, so if you’d like to receive succeeding months’ Automotive Industry reports or those for other industries, or if you’re looking for specific analysis, let us know. We’ll work our magic. In the mean time, stay tuned for the next industry vertical: the Online Travel Industry.
